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About Us

The Expo

The West Coast Art & Frame Expo, now celebrating its 21st year, is the largest event in the art and picture framing industry, showcasing thousands of new vendor products and services. Held every January in Las Vegas, the WCAF Expo is the place where attendees come to see the latest trends, meet with exhibitors, and network with other industry professionals. The WCAF Expo is the home to The National Conference, the industry’s leading educational program that features fresh, new, and exciting seminars and hands-on workshops every year. The WCAF Expo is sponsored by Picture Framing Magazine.

The Magazine

Picture Framing Magazine, published monthly, presents articles written by industry experts, covering retailing strategies, step-by-step instructions, design trends, preservation, the latest products, and more. Available in both print and digital versions, the magazine reaches a domestic and international audience. PFM is the trade publication for framing retailers, gallery owners, manufacturers, distributors, contract-framing companies, and other related businesses that engage custom picture framing. Along with its annual buyer’s guide and website exclusive features, PFM is the most respected resource in the industry.

The Management Team

The WCAF Expo consists of a staff of publishing and trade show professionals, drawing on over 25 years of experience at Picture Framing Magazine as well as within the art and framing industry. This experienced management team makes attending and exhibiting easy. We are dedicated to providing excellent support and exceptional customer service for everyone at the WCAF Expo.


Who Attends?

  • Retailers
  • Wholesalers
  • Manufacturers
  • Designers
  • Photographers
  • Artists
  • Contract Framing Companies
  • Art Gallery Owners

Who Exhibits?

  • Wholesalers/Distributors
  • Manufacturers
  • Art Publishers
  • Framing Products
  • Importers
  • Software Providers
  • Equipment Companies
  • Moulding Suppliers
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